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Nov 26, 2018

Think your dealership website is up to snuff? In this episode, automotive digital marketing veteran Frank J Lopes joins Host Ryan Gerardi for an impromptu analysis of the homepage of 3 randomly selected dealership websites. Listen in on the elements catching Frank's attention and how they impact the customer. You can...


Nov 21, 2018

In the light of the recent backlash against CarGurus (by some industry pundits), we decided to conduct an open professional discussion around price increases, features, and benefits for dealers on the CarGurus platform. This conversation features auto retail marketing executives Gray Scott, Chris Leslie, and Dave Rozek....


Nov 20, 2018

Vehicle photos published on the web listing cars for sale typically include dealership logos, phone numbers, website addresses, and other calls to action. But on e-commerce sites, the conventional approach to product photos includes none of these elements. Product photos are plain and simple, letting the shopper focus...


Nov 15, 2018

Brace yourself for this week's edition of the ON AIR featuring Alumni Gray Scott, Chris K Leslie, and Paul J Daly alongside host Ryan Gerardi. In this episode we open up acknowledging the death of Marvel Legend Stan Lee. We briefly discuss a new Autonomous Ride Hailing Service being introduced next month by Waymo under...


Nov 13, 2018

When it comes to Paid Search, we are often posed with the question, "What's in a name?" What are the data and best practices for Dealers when it comes to purchasing their own dealership name as a keyword in their PPC Ads? Should Dealers purchase ads with their competitors' names? How does Paid Search stack up to other...