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Jan 10, 2019

In a recent conversation, vAuto executive and used car marketing veteran Dale Pollak explains why he says that calendars do not accurately measure profitability of vehicles. The myth, Pollak states, is that vehicles have diminished profit opportunity as they age according to calendar days. But Pollak says this is...


Jan 7, 2019

We all know that new car shoppers exhibit specific preferences. As they say, "There's Nothing Like that New Car Smell," but how should dealers be spending their paid search dollars to best attract them? In this episode, we explore the smartest ways to capture new car shoppers through paid search, by optimizing and...


Jan 3, 2019

In our first episode of Season III which kicks off 2019, Ryan and Terry welcome each other back from the holidays. Ryan asks Terry about his interview with Mark Schaefer, Author of the new book Marketing Rebellion. The two talk about humans marketing vs. machines, making connections and relationships. They also talk...