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May 11, 2018

The quest to determine how auto dealers are supposed to understand which of their advertising partners and traffic sources are benefitting them the most, alas Marketing Attribution, has led to a small movement that on the surface appears to tout standards and transparency. But how can dealers trust a consortium of companies that in the end are the ones competing for their ad dollars? 

In this podcast, Ryan Gerardi sets the stage for why dealers need more than standards and transparency, but also powerful sales-based attribution data that can be utilized seamlessly to shed light how their different traffic sources are influencing their bottom line.