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Jan 10, 2019

In a recent conversation, vAuto executive and used car marketing veteran Dale Pollak explains why he says that calendars do not accurately measure profitability of vehicles. The myth, Pollak states, is that vehicles have diminished profit opportunity as they age according to calendar days. But Pollak says this is not true. In this episode, we sit down with three auto industry pundits to break down and analyze the thinking behind Dale's message, and the many different factors that go in to measuring and monitoring vehicle age and profitability.