May 23, 2018
The term ‘disruption’ is increasingly being applied in conversations about what lies ahead for automotive. From buying cars online to autonomous driving features and subscribing to vehicles, players and pundits are referring to these things as disruptive. But are they really, or is the term being overused and misused?
In this episode featuring Automotive Digital Strategists Bill Playford and DJ Snyder, we discuss what these things really mean and how dealers can cut through the rhetoric to make educated and informed decisions that pave the way for a bright future.