Apr 6, 2018
Just in time for the weekend, catch this week's AutoConverse "On Air" LIVE broadcast from Wednesday April 4 with Mike "The Car Guy" Correra and Mike Phillips as well as first-time guest Ben Adler. The show begins with a report by Mike P from the Innovative Dealer Summit in Denver. We then do a brief recap of NADA 2018 which was less than two weeks ago. Finally we get into a great discussion around the idea of personal branding for auto sales professionals, and how consumers having a growing interest in the ability to choose which sales associates they want to work with, and how a tool like Ben's, called RepConnect, are being introduced, giving auto sales professionals more incentive to focus on their personal brand, and the challenges that can lead to with dealers.