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Mar 7, 2018

When it comes to auto repair and sales, customers have options – but it’s the experience that determines where they will ultimately decide to spend their money. Auto dealers that can maximize the customer experience to ensure that their location is the trusted go-to for all their customers’ automotive needs, are the dealers gaining market share.

Last month, I had the opportunity to sit down with Trey Courtney - Senior Vice President and Global Chief Product Officer of Mood Media, a global leader in elevating Customer Experiences for more than 80 years, combining sight, sound, scent, social and mobile technology to create greater emotional connections between brands and consumers.

Mood’s solutions reach over 150 million consumers each day through more than 500,000 active client locations around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers, including automotive dealerships and OEMs.