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Mar 28, 2018

NADA 2018 has come and gone before we were able to publish this episode, but it's still relevant whether or not you attended the show. Enjoy this comprehensive overview of the Auto Retail industry's largest trade show featuring Very Special Guest Steve Stauning, Host of Undeniable Advantage LIVE. Also in this episode is...


Mar 27, 2018

Franchise marketers are in a unique and somewhat unenviable position: How do you balance national branding and messaging with locally scaled marketing efforts? Simpli.fi believes the answer lies in localized programmatic, a digital advertising solution that utilizes geo-location and other targeting tactics to create...


Mar 27, 2018

This is a preview of Ryan's interview with Simpli.fi VP of Sales Donny Dye, talking about their Franchise Marketers Playbook which explores Localized Programmatic Marketing, Geo Fencing, and Panel-Based Attribution, and how Auto Dealers can leverage these technologies to drive increased 'conquest' showroom traffic at a...


Mar 22, 2018

Are you ready to CONNECT? It’s time for another year of the auto retail industry’s greatest annual event – NADA.

We are looking forward this year’s NADA Conference & Exposition in Las Vegas. The “Show” begins Thursday March 22nd and lasts through Sunday March 25th at the Las Vegas Convention Center.

Included...


Mar 21, 2018

An Uber-owned self-driving car fatally struck a woman on Sunday, who died shortly thereafter. The video shows that she abruptly moved in front of the moving vehicle. The media however was quick to jump on the sensation of the story, while Toyota temporarily suspended AV testing. Meanwhile, driverless vehicles expected...