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Nov 15, 2018

Brace yourself for this week's edition of the ON AIR featuring Alumni Gray Scott, Chris K Leslie, and Paul J Daly alongside host Ryan Gerardi. In this episode we open up acknowledging the death of Marvel Legend Stan Lee. We briefly discuss a new Autonomous Ride Hailing Service being introduced next month by Waymo under...


Nov 13, 2018

When it comes to Paid Search, we are often posed with the question, "What's in a name?" What are the data and best practices for Dealers when it comes to purchasing their own dealership name as a keyword in their PPC Ads? Should Dealers purchase ads with their competitors' names? How does Paid Search stack up to other...


Nov 12, 2018

Did you know that leads generated by dealership employees convert 7 TIMES more frequently than company leads? An according to Forbes Magazine, sales reps who use Social Media outsell their peers by 78%. This is the premise behind our conversation in this episode with Ken Potter, President of Build-A-Brand. Build-a-Brand...


Nov 9, 2018

Technically the third Axle Session but being published before the second, this episode features Axle and Ryan in traditional long form style. It's split into four segments: The first is about disparaging others. The second is about mediocrity. The third is about B2B video marketing. The fourth segment is about Google's...


Nov 8, 2018

In this week's episode of ON AIR we feature Get Ya Some Radio Show Host Terry Lancaster. The show opens up with a recap of yesterday's midterm elections, and voting. We talk about Uber and Lyft aiming to go public and the economy of ride sharing. This leads into a conversation about emergence where Terry gets...