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Jan 28, 2019

In our 3rd installment of the PPC Hacks web cast series with Experian Automotive, we explore the data behind the metric that identifies people on your website most likely to buy. The metric is referred to as HVU which stands for High Value User. A website visitor on a dealership website that meets specific behavioral...


Jan 24, 2019

A rundown of keynote speakers and planned activities for NADA 2019 in San Francisco this weekend with hosts Ryan Gerardi and Terry Lancaster, and two special guest appearances. View the live stream recording on YouTube.


Jan 21, 2019

Third Party Automotive Listing Sites such as CarGurus and Cars.com take a lot of heat from dealers and industry pundits. Is this heat well-deserved, or are they just an easy target? In this episode, we meet with two auto retail marketers who buy from these providers, and two auto retail consultants who work with dealers...


Jan 19, 2019

In this episode, Chris and Axle join Ryan on his weekly show for an off-the-cuff live recording experience. These are the subjects that come in during the session: Voice Search Optimization; Bell Nexus, the Hit of CES; World Record Egg; Eavesdropping with Apple Air Buds; ‘Tubro’ - GMs Restructure Plan; Bad Buick...


Jan 16, 2019

The luxury car market is growing, and so are the number of manufacturers making them. In February 2014, Chinese auto-parts supplier Wanxiang Group purchased assets of Fisker Automotive for $149.2 million in a bankruptcy auction. These assets included design, a plug-in hybrid powertrain, and a manufacturing facility in...