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Jan 10, 2019

In a recent conversation, vAuto executive and used car marketing veteran Dale Pollak explains why he says that calendars do not accurately measure profitability of vehicles. The myth, Pollak states, is that vehicles have diminished profit opportunity as they age according to calendar days. But Pollak says this is...


Jan 7, 2019

We all know that new car shoppers exhibit specific preferences. As they say, "There's Nothing Like that New Car Smell," but how should dealers be spending their paid search dollars to best attract them? In this episode, we explore the smartest ways to capture new car shoppers through paid search, by optimizing and...


Nov 26, 2018

Think your dealership website is up to snuff? In this episode, automotive digital marketing veteran Frank J Lopes joins Host Ryan Gerardi for an impromptu analysis of the homepage of 3 randomly selected dealership websites. Listen in on the elements catching Frank's attention and how they impact the customer. You can...


Nov 21, 2018

In the light of the recent backlash against CarGurus (by some industry pundits), we decided to conduct an open professional discussion around price increases, features, and benefits for dealers on the CarGurus platform. This conversation features auto retail marketing executives Gray Scott, Chris Leslie, and Dave Rozek....


Nov 20, 2018

Vehicle photos published on the web listing cars for sale typically include dealership logos, phone numbers, website addresses, and other calls to action. But on e-commerce sites, the conventional approach to product photos includes none of these elements. Product photos are plain and simple, letting the shopper focus...