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Mar 9, 2019

Carmax is an undisputed leader in the used car business who also has freedoms in vehicle acquisition that the average dealer does not. Carvana on the other hand is a newbie player in the space, but one that seems to be embracing the importance of vehicle acquisition. In this episode we feature a panel of used...


Mar 4, 2019

Auto shopper behavior is no doubt an elusive activity to understand, and respond to. Marketing metrics and analytics tell us a lot, yet waste in dealer ad spend seems rampant. In this session we bring together two dealers and a direct target marketing specialist - for a conversation about consumer behavior, third-party...


Feb 22, 2019

In this episode we welcome back auto retail marketers Gray Scott and Dave Rozek along with first-time panelist Michael Langenberg from Confluence Local Marketing to talk about Voice Search Optimization (VSO), why and how to make sure your dealership website can be found by people using Voice Search. View the full video...


Feb 20, 2019

From softening prices to speculation on 2019 SAAR, margin compression, and the auction business, this episode has it all. Hosted by Ryan Gerardi and featuring Chip Dorman from Torque Analytics, the two talk about how OEMs affect trade-in values and squeeze profits from dealers, where dealers go wrong with acquisition,...


Jan 28, 2019

In our 3rd installment of the PPC Hacks web cast series with Experian Automotive, we explore the data behind the metric that identifies people on your website most likely to buy. The metric is referred to as HVU which stands for High Value User. A website visitor on a dealership website that meets specific behavioral...