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Sep 16, 2019

While the U.S. economy continues to show strength, the auto industry is feeling the pressure of affordability issues, a general saturation point with new-vehicle sales and an influx of off-lease products. As a result, vehicle inventories continue to rise, prompting dealers and automakers to push new incentives to...


Mar 15, 2019

When we think of video, we typically think of the video content itself. What is the video about? Who is meant to view the video? And unless you’re in the advertising business, you’re not necessarily thinking about where it’s hosted and what is going on behind the scenes. In this episode, we talk with Tim James,...


May 11, 2018

The quest to determine how auto dealers are supposed to understand which of their advertising partners and traffic sources are benefitting them the most, alas Marketing Attribution, has led to a small movement that on the surface appears to tout standards and transparency. But how can dealers trust a consortium of...