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Oct 8, 2018

With a household name such as Nike, taking risks with your brand in advertising is a gamble. The reward might be great, depending on the unknown consequences. What can we learn about Nike's decision to make Colin Kapernick their spokesperson, and how do these lessons related to Auto Retail? To discuss this, we...


Oct 5, 2018

There is little if any debate on the widespread consumption of video on the Web. Two auto dealers that not only understand this but live and breath this in their profession are Bowtie Terrance from Dallas Dodge and El Patronn from Brooklyn Mitsubishi. Combined, the two have hundreds of thousands of followers across...


Sep 23, 2018

Despite all the talk and new technology, buying a car today is not drastically different from yesteryears. The reasons why may vary depending on who you talk with, and some believe that today‚Äôs website widgets, often referred to as Digital Retailing software, offer car buyers a better experience.Hubert Vester Auto...


Sep 21, 2018

In this episode we have our interview with Cliff Banks of TheBanksReport.com, recorded last month for AutoConverse ON AIR, our live weekly broadcast, after it was announced that CDK would be partnering with Lyft Concierge and integrating with the new Fortellis platform. Also discussed is Cox Automotive's acquisition of...


Sep 14, 2018

This week on ON AIR we welcome back Bill Playford and DJ Snyder to talk about Customer Loyalty, Retention, and Repeat Business for Auto Retailers as well as the latest on CDK and Lyft with the Fortellis Platform.