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Jun 29, 2018

In this episode Chris & Ryan are back for their monthly installment of opinions and analysis of key conversations we’ve been having here on AutoConverse recently.

This includes our recent discussion ON AIR with Cliff Banks from where we talked about the “era of uncertainty for the auto industry,” specifically about what classifies as disruption.

We also pick apart recent conversations around Automotive Marketing Attribution, mostly around the new metric being introduced by Experian to help dealers better identify and track in-market shoppers, called HVUs which stands for High Value Users.