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Jun 11, 2018

To help marketers better understand the fast-moving nature of the automotive industry, Jumpstart Automotive Media releases its eighth annual Insights Book—a yearlong compilation of online automotive shopping trends and industry insights.

In this episode we get together with Jumpstart’s VP of Marketing and Strategic Insights Libby Murad-Patel on our live weekly broadcast to discuss at length some of the key statistics and trends in this year’s Insights book.

New additions this year include...

  • The consumer path to purchase with a spotlight on cross-shopping trends
  • In-depth shopper surveys to identify what’s driving purchase decisions
  • Excerpts from Jumpstart’s 2017 luxury study
  • Why SUVs and CUVs continue to dominate the market
  • 2018 Industry trends and predictions