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Jul 23, 2018

Dealer video and TV ads do not normally stand out as highly creative or exceptional, and one Chicago-area dealer is setting out to change that. In this episode we talk with Gray Scott, VP of Marketing at a High Volume Dealership in Chicago Metro, who recently created a TV ad for the Honda Accord that is targeted directly at Millennials and that was designed to match the level of advertising we are accustomed to seeing at the OEM level. To view the two ads presented in this podcast go to